Are you fed up of the seemingly endless stream of ‘reality’ TV using twisted stereotypes of areas like Essex (TOWIE), Liverpool (Desperate Scousewives), Newcastle (Geordie Shore) and now Valleys to generate huge profits for media firms?
Well this is your chance to do something about it, by signing our petition on Change.org. It calls on MTV to donate 5% of the profits from ‘The Valleys’ to the charity Valleys Kids.
When MTV announced that they were basing their latest ‘constructed reality’ show ‘The Valleys’ in our area, a group of us got together and formed ‘The Valleys are Here’ campaign.
We realised that the money made from ‘Geordie Shore’ helped MTV’s owners Viacom make huge profits last year, but the local area saw hardly any of this cash. So we think it’s about time MTV showed places like Newcastle and the Valleys some respect.
That is why we are calling on MTV to donate a proportion of the profits they’re set to make from ‘The Valleys’ to local charity Valleys Kids, who are doing fantastic work supporting young people in the area.
5% of advertising profits from ‘The Valleys’ will be a drop in the ocean for MTV and Viacom, who made billions of dollars in profit last year. However, that money could make the world of difference to the lives of young people in the area.
So we are asking you to back our call by signing this petition and sending a clear message to MTV – it’s about time you showed some respect and coughed up few quid while you’re at it.
You can sign up at Change.org – at the following address: http://www.change.org/valleysarehere
Then get sharing this every way you can – on Facebook or Twitter, the pub or the hairdressers!
If you know anyone who’s had enough of the Valleys being patronised by MTV, get them signed up!